Oz Jet Boating Essay Example | Topics and Well Written Essays - 500 words - 2

Oz Jet Boating - Essay Example The competitive low prices offered by Oz jet boating attracts many customers because of its affordability. Adults part with $75, children with $45 and whole family parts with $195 for a boat tour. The purpose of this research paper is to describe Oz jet boating as a tourism company giving details of the products it offers and finally conduct a situational analysis of the company. The target consumer group is a young population. Boat tours appeal the young who are adventurous in nature. Social media, advertisement agencies and internet are the channels used to advertise Oz jet boating to the world. Oz jet boating offers flexible ways of booking for the tourist tours through the email, telephone or any outlets located at the harbour. Oz jet boating is a tourist company based in Australia. The products offered are sightseeing activities at the Opera house, Harbour sides, Shark Island, Sydney Harbour Bridge and Taronga zoo. The major rivals in the tourism industry include Sydney Harbour boat tours, Sydney Harbour and Sydney Harbour cruises. Prestige harbour cruises offer charter boats for hire used in corporate events, weddings and social gatherings (Sydney Harbour, 2014). Sydney Harbour tours are famous for its day guide tours. It also offers fresh food from the sea and beverages at Watsons Hotel. The charges are $129 for adults and $89 for children (Sydney Harbour Boat Tours, 2014). Sydney Harbour Escapes, on the other hand, is a family business started back in 2000 that offers boat services and tour activities (Sydney Harbour Escapes, 2014). Oz jet boating needs to creatively and innovatively offer differentiated and unique products that give it a competitive edge above its rival customers. Proper care ought to be taken in pricing of the products in such manner that it will offer competitive lower prices than rival companies offer but also obtain profits from such prices. The consumer target group should be diversified and not limited to the young population onl y. Touring activities should be designed to include activities that will appeal to the ageing population and by thus doing revenue streams will increase. Advertising channels used must reach myriad people so that the public is familiar with the company and its products.