Marketing Plan and Development - 756 Words

Task 2-LO3 LO4 (Unit 4 marketing plan principle). ‘Marketing Plan Development’: LO3 Understand the individual elements of the extended marketing mix. Our marketing plan will: 1. Smart Objectives: Marketing plan objectives are brief term targets that, when achieved through exertion of appropriate action curriculum, will bring the organization closer to its longer-agreement aims. Some companies use the Balanced Scorecard, broad act measures used to align strategy and ambition as a way to manage consumer relationships, achieve financial targets, improve internal capabilities and contain viability. In such matters the marketing plan objectives have to be managed correctly to support these broader amounts of performances. Smart objectives: Product, profits, sales, target market Product: Methods used to advance the product queen car and raises sales or target deals. More active to win competitive advantages e.g.-Extension 3 strategies.-Specific versions.-New editions.-Advancement real or otherwise.-Changed place in a square -Technology, online analysis tests, comparison exams. Our product queen car has new copy.To plan for aiming Target market: To plan for targeting, I must consider the market insurance access you want to take. As exposed I can use in of four coverage approaches: undifferentiated commerce: does not portion: Mass communication, mass deliver low price, Individual product in a huge market.Rivals could target sector exceptional. Differentiated: think of CarsShow MoreRelatedMarketing Plan For A Product Development Goals Essay980 Words   |  4 PagesMake customers more aware of who they are by making them more knowledgeable of their Shoe Lovers Care Program. †¢ Advertise enough to make DSW consumers first place to go for their shoe needs. †¢ Off set labor costs by an increasing sale. 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It describes the role of the marketing plan and its connection with HM corporate strategy in terms of supporting strategic objectives and analysing external and internal environment to support the setting of corporate objectives. This report identifies the most adequate new product development strategy for

Essay on Freud Meets World - 3137 Words

Sigmund Freud, physiologist, medical doctor, psychologist, and father of psychoanalysis, is recognized as one of the most influential thinkers of the twentieth century. Freud articulated the concepts of the unconscious, of infantile sexuality, and of repression. He proposed a tripartite account of the structure of the mind, as part of a radically new therapeutic reference for the understanding of human psychological development, and the treatment of abnormal mental conditions. Freud is also known as the â€Å"Father of Psychoanalysis.† Psychoanalysis refers to the method of investigating unconscious mental processes, and is also a form of psychotherapy. Not regarding the multiple manifestations of psychoanalysis as it exists†¦show more content†¦Four years after Freud graduated, he moved to Paris to study under Jean Martin Charcot, a famous neurologist. At the time, Charcot was working with patients who suffered from hysteria. Some of these people had no physical defects, but seemed to be blind or paralyzed. Charcot believed that their real problem was mental, and that the physical symptoms could be erased by hypnosis. Freud carefully analyzed Charcot’s work and began to assemble his own thoughts and theories. Freud returned to Vienna in 1886 and began to work specifically with hysterical patients using hypnosis, but found that its beneficial effects did not last long enough for the patient. He set up private practice as a consultant in nervous diseases and became a leading authority on the cerebral palsies of children. He met and collaborated with Josef Breuer, who used a different method with hysterical patients. Breuer had discovered that when he encouraged a hysterical patient to talk uninhibitedly about the earliest occurrences of the symptoms, the latter sometimes gradually abated. Working with Breuer, Freud developed the idea that many neuroses, or phobias, had their origins in deeply traumatic experiences that occurred in the earlier life of the patient, but were hidden from consciousness. The treatment Freud formulated was to enable the patient to recall the experience to consciousness, andShow MoreRelatedSigmund Freud Essay1264 Words   |  6 PagesSigmund Freud is known to be o ne of the most prominent scholars on research and thoughts regarding human nature. Freud is acknowledged for establishing out of the box theories with dominant concepts that are backed up by good evidence. Freud’s arguments are quite convincing, but very controversial. When thoughts get controversial, a loss of strength for an argument occurs. Freud feels that religion is a psychological anguish and suffering. 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Candides love for Cunegonde is the driving force of his lifeRead More Sigmund Freud Essay1601 Words   |  7 Pages Freud didnt exactly invent the idea of the conscious versus unconscious mind, but he certainly was responsible for making it popular. The conscious mind is what you are aware of at any particular moment, your present perceptions, memories, thoughts, fantasies, feelings, etc. Working closely with the conscious mind is what Freud called the preconscious, what we might today call quot;available memory:quot; anything that can easily be made conscious, the memories you are not at the momentRead MoreFreud And The Czech Republic1159 Words   |  5 PagesFreud was born in the Czech Republic on May 6th, 1856. At a young age his family moved to Vienna, in which, he spent most of his life there. He received his medical degree in 1881 from the University of Vienna and married in the following year. He had six children and his youngest, Anna Freud, had decided to become like her father. 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The psychodynamic approach originated from the works of Sigmund Freud in his psychoanalysis. However, the mainstream psychodynamic approach is based on the ideas of Freud and his colleagues including Jung, Adler, and Erikson. In spite of the presence of several psychodynamic theories, all theories have several features in common. According to the psychodynamic approachRead MoreEssay on Why Is Freud Criticized?1143 Words   |  5 PagesSigmund Freud is highly renowned psychologists known for his most controversial theories in the history of psychology. He is also believed to be the father of modern psychiatry and psychology. His works are read widely and are criticized as well. He has left behind numerous theories regarding human mind and behavior out of which some are commonly accepted and some are widely debated. The question after that arises now is â€Å"Why did Freud’s theories get many criticisms?† Freud was in his day an answerRead MoreMental Disorders And Its Effects On The Individual s Health1388 Words   |  6 Pagesaffective disorder, SAD. Freud (1949) stated that our experiences and our behaviour are driven by our unconscious feelings, which are developed by the psychodynamic approach. Freud explained depression that it lays in the early years of our relationships that we have formed with our parents. He also believed that depression and grief have similarities between each other, as the loss of someone gives loss of appetite, extreme sadness also withdrawal symptoms from society. Freud (1949) described depression

My Hands free essay sample

At my first piano lesson, my dimpled fingerstrembled nervously over the keyboard and stumbled over every other note. My onlyconcern was that the coin the teacher had placed on the back of my hand notfall. When I moved to the United States from Taiwan, my exuberance fordancing and acting fell mute as I faced strange sounds and gestures. I wasecstatic at the news of my first recital, because at the keyboard I did not haveto speak or understand. My affinity for the stage manifested itself that day. Iintuitively knew what gestures would bewitch my audience and they applauded asmall girl dressed in pink and gray velvet and her act of innocent bravura andcharisma. I knew I no longer had to hide behind silence. Making music in acrowded hall gave me the simple, priceless joy of being understood. As Ientered my teens, practice sessions were no longer mere preparation forperformances, but were performances in themselves. We will write a custom essay sample on My Hands or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The hands that 12 years beforewere unable to stretch an octave, that once struggled through scales and tiredafter 30 minutes, now easily reached beyond the eight-note stretch. These samehands recoiled as if burnt at the twang that accompanied the inadvertentshattering of the first bass string. Their fingertips had grown shiny with use;even the ridges of my fingerprints were smoothed away from hours of practice.Each pinky had a deep indentation where calluses had grown and peeled off dozensof times. My fingernails were etched with blood-and-flesh blossoms that seepedand dried between violent glissandos of the Liszt Totentanz. At my concertyesterday, I broke into a wide smile as I recognized the audience before me. Iwould again channel unspoken emotions into music, and my performance would onceagain serve as my catharsis. Through the 88 keys, I had no hesitation expressingmy feelings. I had no need to worry that others would not understand my language,for music is the universal language. Music paints all the nuances of emotionswhich words and gestures cannot express. As the restless currentsgradually subsided in the middle of Chopins Nocturne in B Major and the light,playful motive returned I, too, returned to the earthly concert stage. I wassurprised again when I opened my eyes and found myself reflected in the polishedebony music stand. No longer did a girl peer shyly back; instead, my eyes settledon a face shiny with perspiration, with brows contorted and lips pursed invicarious agony. The broadened arpeggios fluttered in opposite directions, andthe last tinkle and bass lingered plaintively. The relief the fragile and subtlecoda brought to the audience was palpable even to me. As the applause broke intomy reverie and heightened my own relief, I knew again the ultimate satisfaction Ifirst felt as a child of five.

Alex Thapar Essay Example For Students

Alex Thapar Essay Hist 315, Professor OrijiAlbert EinsteinOf all the scientists to emerge from the twentieth centuries there is one whose name is known by almost all living people. While most of these do not understand this mans work, everyone knows that its impact on the world of science is astonishing. Yes, many have heard of Albert Einsteins General Theory of Relativity, but few know about the intriguing life that led this scientist to discover what some have called, The greatest single achievement of human thought.Einstein was born in Ulm, Germany on March 14, 1879. Before his first birthday, his family had moved to Munich where Alberts father, Hermann Einstein, and uncle set up a small electro-chemical business. He was fortunate to have an excellent family with which he held a strong relationship. Alberts mother, Pauline Einstein, had an intense passion for music and literature, and it was she that first introduced her son to the violin in which he found much joy and relaxation. Also, he was very close with his younger sister, Maja, and they could often be found in the lakes that were scattered about the countryside near Munich. As a child, Einsteins sense of curiosity had already begun to stir. A favorite toy if his was his fathers compass and he often marveled at his uncles explanations of algebra. Although young Albert was intrigued by certain mysteries of science, he was considered a slow learner. His failure to become fluent in German until the age of nine even led some teachers to believe he was disabled. Einsteins post-basic education began at the Luitpold Gymnasium when he was ten. It was here that he first encountered the German spirit through the schools strict disciplinary policy. His disapproval of this method of teaching led to his reputation as a rebel. It was probably these differences that caused Einstein to search for knowledge at home. He began not with science, but with religion. He avidly studied the Bible seeking truth, but this religious fervor soon died down when he discovered the intrigue of science and math. To him, these seemed much more realistic than ancient stories. With this new knowledge he disliked class even more, and was eventually expelled from Luitpold Gymnasium, being considered a disruptive influence. Feeling that he could no longer deal with the German mentality, Einstein moved to Switzerland where he continued his education. At sixteen he attempted to enroll at the Federal Institute of Technology, but failed the entrance exam. This forced him to study locally for one year until he finally passed the schools evaluation. The Institute allowed Einstein to meet many other students that shared his curiosity, and it was here that his studies turned mainly to Physics. He quickly learned that while physicists had generally agreed on major principles in the past, there were modern scientists who were attempting to disprove outdated theories. Since most of Einsteins teachers ignored these new ideas, he was again forced to explore on his own. In 1900 he graduated from the Institute and then achieved citizenship to Switzerland. Einstein became a clerk at the Swiss Patent Office in 1902. This job had little to do with physics, but he was able to satiate his curiosity by figuring out how new inventions worked. The most important part of Einsteins occupation was that it allowed him enough time to pursue his own line of research. As his ideas began to develop, he published them in specialist journals. Though he was still unknown to the scientific world, he began to attract a large circle of friends and admirers. A group of students that he tutored quickly transformed into a social club that shared a love of nature, music, and of course, science. In 1903, he married Mileva Maric, a mathematician friend. .u4fb8383f13c82decaf2557eeb35beadc , .u4fb8383f13c82decaf2557eeb35beadc .postImageUrl , .u4fb8383f13c82decaf2557eeb35beadc .centered-text-area { min-height: 80px; position: relative; } .u4fb8383f13c82decaf2557eeb35beadc , .u4fb8383f13c82decaf2557eeb35beadc:hover , .u4fb8383f13c82decaf2557eeb35beadc:visited , .u4fb8383f13c82decaf2557eeb35beadc:active { border:0!important; } .u4fb8383f13c82decaf2557eeb35beadc .clearfix:after { content: ""; display: table; clear: both; } .u4fb8383f13c82decaf2557eeb35beadc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4fb8383f13c82decaf2557eeb35beadc:active , .u4fb8383f13c82decaf2557eeb35beadc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4fb8383f13c82decaf2557eeb35beadc .centered-text-area { width: 100%; position: relative ; } .u4fb8383f13c82decaf2557eeb35beadc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4fb8383f13c82decaf2557eeb35beadc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4fb8383f13c82decaf2557eeb35beadc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4fb8383f13c82decaf2557eeb35beadc:hover .ctaButton { background-color: #34495E!important; } .u4fb8383f13c82decaf2557eeb35beadc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4fb8383f13c82decaf2557eeb35beadc .u4fb8383f13c82decaf2557eeb35beadc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4fb8383f13c82decaf2557eeb35beadc:after { content: ""; display: block; clear: both; } READ: Book Review of â€Å"Night† by Elie Wiesel Sample EssayIn 1905, Einstein published five separate papers in a journal, the Annals of Physics. The first was immediately acknowledged, and the University of Zurich awarded Einstein an additional degree. The other papers helped to develop modern physics and earned him the reputation of an artist. Many scientists have said that Einsteins work contained an imaginative spirit that was seen in most poetry. His work at this time dealt with molecules, and how their motion affected temperature, but he is most well known for his Special Theory of Relativity, which tackled motion and the speed of light. By far, the biggest year of Einsteins life was 1905. It is called his Miracle Year. Perhaps the most important part of his discoveries was the equation E=mc2 (Energy equals mass times the velocity of light squared). After publishing these theories, Einstein was promoted at his office. He remained at the Patents Office for another two years, but his name was becoming too big among the scientific community. In 1908, Einstein began teaching part time at the University of Berne, and the following year, at the age of thirty, he became employed full time by the University of Zurich. Einstein was now able to move to Prague with his wife and two sons, Hans Albert and Eduard. Finally, after being promoted to a professor, Einstein and his family were able to enjoy a good standard of living, but the jobs main advantage was that it allowed Einstein to have access to an enormous library. It was here that he extended his theory and discussed it with the leading scientists of Europe. In 1912, he chose to accept a job placin g him in high authority at the Federal Institute of Technology, where he had originally studied. It was not until 1914 that Einstein was tempted to return to Germany to become research director of the Kaiser Wilhelm Institute for Physics. World War I had a strong effect on Einstein. While the rest of Germany supported the army, he felt the war was unnecessary and disgusting. The new weapons of war that attempted to mass slaughter people caused him to devote much of his life toward creating peace. Toward the end of the war, Einstein joined a political party worked to end the war, and return peace to Europe. In 1916, the government outlawed this party, and Einstein was seen as a traitor. In that same year, Einstein published his General Theory of Relativity. This was the end result of ten years worth of work. It revolutionized physics. His theory basically stated that the universe had to be thought of as curved, and told how light was affected by this. The next year, Einstein published another paper that added that the universe had no boundary, but actually twisted back on its self. After the war, many aspects of Einsteins life changed. He divorced his wife who had been living in Zurich with the children throughout the war, and married his cousin Elsa Lowenthal. This led to a renewed interest in his Jewish roots, and he became an active supporter of Zionism. Since anti-Semitism was growing in Germany, he became the target of prejudice. There were many rumors about groups who were trying to kill Einstein, and he began to travel extensively. The biggest change, though, was in 1919 when scientists who studied an eclipse confirmed that his theories were correct. In 1921, he traveled through Britain and the United States raising funds for Zionism and lecturing about his theories. He also visited the battle sites of the war and urged that Europe renew scientific and cultural links. He promoted non-patriotic, non-competitive education believing that it would prevent war from happening in the future. He also believed that socialism would help the world achieve peace. .ua47f2ab94284f7512cfd3086b33e38b6 , .ua47f2ab94284f7512cfd3086b33e38b6 .postImageUrl , .ua47f2ab94284f7512cfd3086b33e38b6 .centered-text-area { min-height: 80px; position: relative; } .ua47f2ab94284f7512cfd3086b33e38b6 , .ua47f2ab94284f7512cfd3086b33e38b6:hover , .ua47f2ab94284f7512cfd3086b33e38b6:visited , .ua47f2ab94284f7512cfd3086b33e38b6:active { border:0!important; } .ua47f2ab94284f7512cfd3086b33e38b6 .clearfix:after { content: ""; display: table; clear: both; } .ua47f2ab94284f7512cfd3086b33e38b6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua47f2ab94284f7512cfd3086b33e38b6:active , .ua47f2ab94284f7512cfd3086b33e38b6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua47f2ab94284f7512cfd3086b33e38b6 .centered-text-area { width: 100%; position: relative ; } .ua47f2ab94284f7512cfd3086b33e38b6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua47f2ab94284f7512cfd3086b33e38b6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua47f2ab94284f7512cfd3086b33e38b6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua47f2ab94284f7512cfd3086b33e38b6:hover .ctaButton { background-color: #34495E!important; } .ua47f2ab94284f7512cfd3086b33e38b6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua47f2ab94284f7512cfd3086b33e38b6 .ua47f2ab94284f7512cfd3086b33e38b6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua47f2ab94284f7512cfd3086b33e38b6:after { content: ""; display: block; clear: both; } READ: Harriet Tubman EssayEinstein received the Nobel Prize for Physics in 1922. He gave all the money to his ex-wife and children to help with their lives and education. After another lecture tour, he visited Palestine for the opening of the Hebrew University in Jerusalem. He talked about the possibilities that Palestine held for the Jewish people. Upon his return, he began to enjoy a calmer life in which he returned to his original curiosity, religion. While Einstein was visiting America in 1933, the Nazi party came to power in Germany. Again he was subject to anti-Semitic attacks, but this time his house was broken into, and he was publicly considered an enemy of the nation. It was obvious that he could not return to Germany, and for the second time, he renounced his German citizenship. During these early years in America he did some research at Princeton, but did not accomplish much of significance. In 1939, the Second World War started to take shape. There was heated argument at this time over whether the United States should explore the idea of an atomic bomb. Einstein wrote to President Roosevelt warning him of the disaster that could occur if the Nazis developed it first. Einstein did not participate in the development of the bomb, but the idea did stem from his very famous equation. He figured that the bomb was under development, but he did not know when it was going to be used. Right before the bomb was dropped on Japan, Ei nstein wrote a letter to the President begging him not to use this terrible weapon. The rest of Einsteins life was dedicated to promoting peace. As soon as the war was over, he declared, The war is won, but the peace is not. He wrote many articles and many speeches calling for a world government. His fame at this point was legendary. People from all over would write to him for advice, and he would often answer them. He continued his scientific research until the very day he died. This was on the sad day of April 18, 1955. There is no doubt in my mind that he was dissatisfied that he was never able to find the true meaning of existence that he strove for all his life!