Yahoo Case Study Essay -- Essays Papers

Case about hick1. Success as a meshing Search Enginea.why was Yahoo such an early success on the Web?Yahoo was an early success due to a combination of factors such as timing, hard work, and a good agreement of Web surfers tastes and needs.. In early 1995, Net dementia was just flowering. It was a great time to be a infantile entrepreneur with an Internet idea. Dave Faldo and Jerry Yang saw a consumer need for classifying and differentiating web sights. Resting the incite to automate this process, Yahoos founders instead chose to manually perform this take care, reviewing and classifying approximately 1000 sights a day. This approach combined with their decision to offer a free service lead to early success. b.Why was Yahoo much than successful as a search engine than other, more technically superior search engines?Yahoos search engine was intentional to be both reliable and streamlined. The design was simple so it would surface up quickly. Its focus was on cas e, not quantity. Yangs comment that if you collapse 13 Madonna sights, you probably dont need a 14th rings true. Surfers choosing Yahoo not only were pop the questiond reliable information, provided they were not bombarded with 1000 sights to review. Additionally, Yahoo provided a product that was appealing and delight to use.c.Why is the fact that Yahoo spends m singley on people, not computers, one of the keys to their success?Yahoos founders commerce plan was to manually categorize existing web sights and provide a succinct list of quality sights to choose from. This human-created directory was all that distinguished Yahoo from its competitors as Net euphoria swept the stock market in early 1996. Other search engines were throwing any sight that met the search requirements at the user. Yahoos belief saved the browser the time they would otherwise spend filtering out the refuse to find these quality sights. 2. Building a Web Sight and the checka.Do you agree wi th Jerry Yangs two fundamental strategies for the success of Yahoo as a Web site and business brand? Why or why not?Yang firmly believed that success could be achieved by a) giving users abundant reasons to visit your service, and b) promote the hell out of the brand. both strategies were key in Yahoos success. Yangs vision of a one-stop-shopping site, giving users multiple reasons to use his servic... ...with regard to the globular community. In places such as India, AOL seatnot be accessed without making an international call. Yahoo also caters to inappropriate nationals with a variety of Yahoo home sites from China, France, India, and many more. Given the global nature of todays economy, Yahoo has done its part to chafe out to new markets.c.What can Yahoo do to improve their chances for business success? Explain your recommendation.Yahoos chances for future success would be greatly aided by diversifying their business plan. Currently, Yahoos mind source of reven ue comes in the form of selling advertising. Two areas can be improved here. First, Yahoo should look to attract more traditional companies and not rely solely on .com firms. Secondly, Yahoo would benefit from another, more stable source of income. One suggestion would be to alter their hand format and offer a business suite that provides the simplicity and quicken of Yahoos traditional service as well as a professional appearance. Such products as business email, videoconferencing, and other telecom tools could be packaged and sold for a flat rate that would provide additional income.