Nestle vs Dutchlady Essay

Nestle already exist in Malaysia market, now we would equivalent to keep back an analysis about the Nestle growth in Taman Koperasi Cuepacs ,Kajang Selangor, whether customer are satisfaction with Nestle product or customer shoot with other brand like Dutch Lady. From that, Nestle can make some improvement for their product line to expand their headache scheme and fulfill the customers satisfaction. 1. OBJECTIVE 1. To know how well cognize of Nestle product in Kajang Selangor. 2. To know why people choose Nestle product to compare it with Dutch lady Product 3.Chefs were get hold ofed to contend their requirements. The results showed that consumers were saying fresh is best. However, the chefs view was slightly different in terms of My customers would like everything to be make from scratch (i. e. made from fundamental raw ingredients), but I dont have the m and money to do this. The research revealed that the market was divided into a go of segments. A segment is a part of an overall market made up of customers with similar characteristics. Chefs fitted into four main segments The research showed a muscular demand for Segment 3 a target for Maggie A essential option products.Brand propose the research outlined a proposition for developing the new brand. This new proposition was to create a product with more natural qualities for chefs who civilize to please who want their cooking to be as fresh tasting as possible. cancel qualities would be defined in terms of taste, smell, look and texture. Target market Maggie A Natural Choice target was to be chefs who aim to please. Their prime aim is to provide delicious, wholesome foods that customers enjoy. These chefs enjoy their work and have a superbia in the satisfaction they give customers.They are not in business just to make money. Brand ambition Maggi A Natural Choice combines the goodness and taste of real ingredients with date and cost saving. http//businesscasestudies. co. uk/nestle/nutr ition-health-wellness-new-product-development-at-nestle/market-research. hypertext mark-up languageixzz1rRQlFtbi From the literature review above, previous research about the satisfaction about nestle brand which is Maggie. From this research, Maggie is a famous food for a tenacious time ago, but now, people in UK said, the product had come to be seen as uninteresting and old fashioned due to its dehydrated arrange and tactile property.From that, we can know, is that, customer are satisfied with the Nestle brand or not, if customer are no satisfied with the Nestle brand, Nestle conduct to make some improvement to their product in term of flavor or packaging. In this research, the researcher shows that, there have 4 segments, which is, a target for Maggie, Brand proposition, Target market and, Brand ambition.Questionnaire is a memorandum that is used to guide what questions are to be asked respondents and in what order, sometimes lists the utility(a) responses that are accepta ble. In addition , list of a research or survey questions asked to respondents, and designed to extract specific information. It serves four basic purposes to invite the appropriate selective information, make data comparable and amenable to analysis, minimize virgule in formulating and asking question, and to make questions engaging and varied. This is the right way to ask people outside to answer the questionnaire to be given to the respondents.The advantages of questionnaire * Cost utile Questionnaires are cost effective compared the research methods using interviews or data mining. The questionnaire could be distributed to a larger population over a shorter current of time. This is especially true for sample populations that cover a large geographic area. The questionnaires can be mailed or delivered electronically. Personal interviews take time and mistakes can be made during the analysis of the data due to soulfulness interpretation. Questionnaires can be sent back anonym ously and this will acknowledge more respondents to reply.