Analysis of the Coca Cola Company Essay -- Businesses Coca Cola Market

Analysis of the coca Cola CompanyHistory Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equip workforcet and interchange 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands (Coca-Cola facts 99). An, battle of Atlanta Pharmacist Dr. rump Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was stripe of narcotics. The drink was first designed as a drug that provide help people feel better. Pemberton exchange his new drink for 5 cents a glass. Some time later carbonated water was added to the syrup and that is how Coca-Cola was invented. Dr. Pemberton sold Coca-Cola extinct of the pharmacy he worked at. The pharmacy was owned by, a man named Frank M. Robinson. Robinson suggested Coca-Cola as a name fo r Pembertons drink. The two men took an old oilcloth sing and hung it in the window saying Drink Coca-Cola. They averaged society glasses sold a day. In 1886 Pemberton became sick he sold some of his portions of his interest too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the out standing sh ars of Coca-Cola. Candler was and Atlanta druggist and businessman. Candler knew coke was going to be something big. He then had complete control by 1891 for $2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other associates formed Coca-Cola Company in Georgia. Candler was a master at marketing. He handed out coupons for one on the loose(p) glass of Coca-Cola. He also promoted the beverage by painted walls, Clocks, exterior posters, serving trays and fountain urns. Candler marketing stragety worked Coke was available every(prenominal)where. The sales took off. volume started calling Coca-Cola Coke They urged the customers to call it by its full name, but Coke just stuck. In 1894, the company opened its first syrup manufacturing demonstrate outside Atlanta in Dallas Texas. The following year plants opened in Chicago and Los Angeles. Three years after the Coca-Cola Companys incorporation Candler announced in the annual report Coca-Cola in the now drunk in every state and territory in the United States (History of Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed ... ...olas target areas are grocery stores, recreational areas, shops, malls and sporting events. The mass of distribution to cus Bibliography Bibliography Associated Press. Coca-Cola Recalls More cloud Drinks. Boston Globe CD-ROM, 3 July 1999, National/Foreign Section, p. A4. Available capital of Massachusetts GLOBE File 631. Coca-Cola Enterprises, Inc. Facts 1999. Atlanta Coca-Cola Enterprises, Inc., 1999. Coca-Colas Global Dominance. https//www.wiley.com8082/schermerhorn/ oc/page01.htm (13 Oct. 1999). Coke Insider. Inves tors Business Daily. Mahoney, Ed. dissemination Manager for Coca-Cola Enterprises. Group Interview. 4 November 1999. Pendergrast, Mark. For God, Country, and Coca-Cola. New York, N.Y. Charles Scribners Son Publishing Co., 1993. The Coca-Cola Company. Facts, Figures, and Features. Atlanta The Coca-Cola Company, 1996. The Coca-Cola Company Overview. Hoovers Company Profiles. wysiwyg// bodyframe.14/http//ehostweb14.epnet.com/fulltext.asp (23 Sept. 1999). The Coca-Cola Company. Profiles. http//www.coca-colacompany.com/ world/world.html (10 Nov. 1999). The Coca-Cola Company. The Chronicle of Coca-Cola Since 1886. Atlanta The Coca-Cola Company, 1950.