Mini Case Starbucks Essay

1.How did Starbucks create its queerness in the first place?Starbucks create its uniqueness by stick outing premium cocoa beans, thus creating an amazing image. totally store is a unique place with a wide veer of products and a special homely ambience, emphasized by relaxing practice of medicine and comfortable seating furniture. Other than that, customers so-and-so use the free wire little hotspot or just visit with friends. The high smell of the products machine-accessible with a fair price attracts many coffee lovers. Starbucks overly offer a wide range of products for example 30 different blends of coffee and first supplier of beverages to-go. The special flavor of the coffee beans in all(prenominal) Starbucks reflect the high standard of quality by providing high quality beverages and food, combined with superior customer service in a kindly and welcoming environment. They can create unique experience among their customer, thus entrust increase their loyalty lev el.2.Was Starbuckss uniqueness a VRIO resource? Did it support Starbucks gain and arrive a private-enterprise(a) advantage? Why or why not? YESValuable Starbucks is competence in creating a unique customer experience the world over. This is becaue they argon not only paid for a cup of coffee or tea but also can enjoy the good ambience.Rare The Starbucks possess the resource or can or can perform the capability in the kindred unique way. It also on the path to competitive advantage when it possesses a valuable resource that is also rare. Starbucks build its initial sign with barista and through its ambience where music and comfortable chairs and sofas cannot be find in other places.Costly to imitate Their potential competitors seems alike hard to kick upstairs the same idea as what they do. They might able to open a coffee house business but with no baristas and other uniqueness. organize to capture value Starbucks have an effective organizational structure and coordinate systems to fully exploit the competitive potential of its resources and capabilities. So, Starbucks has gain and sustained competitive advantage.3. Why and how did Starbucks lose its uniqueness?Starbucks lose its uniqueness when baristas used to drive beans throughout the day whenever a saucy pot of coffee had to be brewed which was at least every eight minutes. Many baristas began to grind all of the days coffee beans in the morning and store the abatement of the day. Baristas now use push-button machines to make espresso drinks. That stores no longer smell like coffee and that every store looks cookie-cutter.4.How is Starbucks attempting to re-create its uniqueness? Do you hypothesize it will be successful? Why or Why not? Starbucks attempting to re-create its uniqueness by introduced many new products such as instant coffee. These new products undercut the integrity of the Starbucks brand for coffee purists. They also challenged the baristas who had to wrestle with an ever-more-complicated menu of drinks. With over half of customers customizing their drinks, baristas hired for their social skills and oestrus for coffee, no longer had time to dialogue with customers. The brand experience declined as waiting times increased.Moreover, the price premium for a Starbucks coffee seemed less justifiable for grab and go customers as McDonalds and Dunkin Donuts improved their coffee offerings at much lower prices. Second, the early adopters who valued the club-like standard pressure of relaxing over a quality cup of coffee found themselves in a minority. To grow, Starbucks increasingly pull ined to grab and go customers for whom service meant speed of ordain delivery rather than recognition by and conversation with a barista. Starbucks introduced new store formats like Express to try to cater to this second element without undermining the first. As a result, Starbucks is successful in creating their uniqueness because since then they are able to increase their outlets for more than 18000 stores around the world in 2013. 5.Explain Starbuckss ups and downs using (a) strategic activity systems and (b) the dynamic capabilities perspectives. What implications can you draw?(a) strategic activity systems is the conceptualization of a firm as a mesh of interconnected activities. grinding beans second home friendly service relaxed atmosphere beverages ( desserts, sandwiches), books, music more than 30 blends of coffee(b) Dynamic capabilities perspective is a model that emphasizes a firms ability to modify and supplement its resource base in a way that enables it to gain and sustain competitive advantage in a constantly changing environment.The implications can we draw from this is -(i) Starbucks forgot what made it unique(ii) Intangible resources were forgotten(iii) Lost appeal that made it special, its unique culture 6.What recommendations would you give Howard Schultz? Support your arguments.